Building Teams That Reward Questions, Not Just Answers

Curiosity Growth

Key Takeaways

  • Leaders who try to have all the answers often limit their team’s potential and create disengagement.
  • Replacing certainty with curiosity builds psychological safety and empowers teams to contribute more ideas.
  • Rewarding questions creates a culture of openness where trust, engagement, and innovation naturally increase.
  • Letting go of the pressure to be the all-knowing leader unlocks better collaboration, creativity, and shared accountability.
  • A curiosity-led culture helps teams stay adaptable and connected, turning uncertainty into collective progress.

For a long time, many of us believed a “good leader” should be the smartest person in the room with all the answers. In reality, trying to play the all-knowing boss just exhausts you and alienates your team. People disengage when they sense their ideas don’t count, and the organization stalls due to lack of input. Ironically, the harder a leader tries to look infallible, the more they end up holding everyone back.

“Real leadership isn’t just about vision. It’s about posing questions rather than imposing answers.”

Great Leaders Replace Certainty With Curiosity

Truly effective leaders flip this script. They stop trying to always be certain and instead make curiosity their default approach. It’s a bold shift, and still all too rare, with only about 24% of organizations actively encouraging curiosity today.

Admitting You Don’t Know Shows Strength

Leaders often fear that saying “I don’t know” will make them look weak or indecisive. In truth, the opposite is closer to reality. Admitting you don’t have every answer takes confidence, and it signals honesty and openness that employees respect. Instead of eroding authority, this humility can strengthen a leader’s credibility.

A curious leader is willing to own what they don’t know and then invite others to help find the solution. This mindset lifts the impossible burden of always being right off the leader’s shoulders. Rather than scrambling to maintain a façade of certainty, they make space for their team’s insights, and they carry a much lighter load as a result.

Ask More And Tell Less

Great leaders shift from giving directives to asking questions that unlock their team members. Instead of always telling the team what to do, they ask things like “What are we missing?” or “How do you see this problem?” This shows that the leader values others’ thinking and is eager to learn. It turns interactions from one-way commands into two-way dialogues.

Encouraging questions in place of immediate answers unlocks more wisdom in the room. Leaders who once lectured now listen, and they find that asking often yields better results than telling. As Tyler Chisholm notes, knowing might make you confident, but asking makes you wise. By questioning rather than commanding, leaders discover insights they would have missed on their own.

Invite Others’ Ideas and Insights

Leaders who prioritize curiosity actively draw out their team’s ideas. They create room in meetings for “what if?” brainstorming, signaling that every perspective matters. In this environment, team members feel safe challenging assumptions or suggesting alternative approaches. The leader becomes a facilitator of great ideas rather than the sole source.

Inviting input builds a culture of collaboration and trust. People see that their contributions influence decisions, which motivates them to speak up more. Effective leaders don’t dictate the vision alone, they co-create it with their team. Over time, this openness taps the team’s collective talent and leads to smarter outcomes than any one person could achieve.

Rewarding Questions Boosts Trust, Engagement, And Innovation


When leaders make it safe to ask questions, a team’s energy and performance can truly expand. Once people feel their curiosity is welcomed, the whole dynamic changes. Instead of hesitation or fear, there’s an atmosphere of openness and enthusiasm. Team members speak up with ideas and concerns, collaborate more freely, and feel personally invested in outcomes. This kind of question-friendly culture leads to some very tangible improvements:

  • Higher Trust & Engagement: When team members see that their questions are welcomed, it creates psychological safety and honesty, and employees feel heard and valued. Workers who trust their leaders are up to 14 times more engaged at work.
  • More Innovation: Curiosity unleashes creativity across the team, because people aren’t afraid to challenge the status quo or explore new possibilities. Research shows that triggering curiosity leads to more creative problem-solving. So a curious team tends to be an innovative team.
  • Faster Problem Solving: In a culture that rewards questions, problems are identified and addressed sooner. Rather than hide issues or wait for the boss to notice, team members speak up and help fix problems together, often faster than a single leader could alone.
  • Greater Ownership: When employees are encouraged to question and contribute, they develop a stronger sense of ownership over their work. People who help shape solutions feel responsible for seeing them through, and they proactively run with ideas because they care about the outcomes.
“Knowing might make you confident, but asking makes you wise.”

For a leader, seeing these benefits unfold can be a revelation. Rewarding curiosity creates a positive feedback loop, and the team becomes even more capable of tackling tough challenges. Issues that once fell solely on the leader’s shoulders are now solved collectively by an engaged group. In short, a question-friendly culture doesn’t just feel better day to day; it delivers better results.

Letting Go Of Knowing It All Changed My Leadership

For example, Tyler Chisholm once tried to lead as the all-knowing CEO, and his business and team struggled for it. Only when he let go of needing every answer and started involving his team did things turn around. In his words, “Real leadership isn’t just about vision. It’s about posing questions rather than imposing answers”, a shift that lifted his team’s engagement and performance.

Curious As Hell Approach To Building A Question-Friendly Culture

That kind of transformation is exactly what the Curious as Hell philosophy champions. Built on Tyler Chisholm’s own experience, this approach treats curiosity as a practical leadership skill rather than a soft trait. It recognizes that letting go of the need to always be right opens the door to higher trust, better collaboration, and continuous improvement.

Tyler’s own company saw dramatic improvement once he put curiosity at the core of its culture. This approach distills these insights into tools any leader can use. Its focus is on helping leaders build teams where curiosity thrives, so that trust, engagement, and innovation become second nature. Ultimately, leaders who foster this culture position their business to adapt and excel through the collective power of an engaged, curious team.

Common Questions About Building Teams That Reward Questions, Not Just Answers

Leaders often have questions when they consider shifting to a more curiosity-driven style. They might wonder why curiosity matters so much, or how to actually foster it on their team. Here are a few common questions and answers to provide guidance:

Why is curiosity important in leadership?

Curiosity is important in leadership because it keeps you adaptive, informed, and connected to your people. Showing curiosity about your team’s perspectives also makes them feel valued, which builds trust and stronger relationships. Overall, leading with curiosity helps you navigate change and encourages new ideas at every level.

How can leaders encourage curiosity in their teams?

You can encourage curiosity in your team by modeling it yourself and creating a safe space for questions. Start by asking genuine questions in meetings and one-on-ones – this signals that inquiry is welcome. When someone raises a question or idea, listen actively and thank them, even if it challenges the status quo. Over time, these habits show everyone that their curiosity is valued, prompting people to ask more questions and share ideas freely.

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